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In the year 2024, people are increasingly abandoning dating apps, opting for in-person interaction as they search for a potential partner. Single and The City, a company specializing in events that connect people based on specific criteria or interests, is leading this trend.
The company, founded by Amber Soletti, an Austin resident, caters to various dating preferences. This could range from individuals looking to connect with a first responder, such as a firefighter, police officer or emergency medical technician, or someone who leads an active lifestyle.
Soletti started the business in 2008 inspired by her personal struggles with dating in New York City, where she worked in the beauty industry. The company today organizes gatherings where singles can socialize in New York City and Austin, Texas.
Events are centered around “dating deal-breakers,” including preferences for physical characteristics, shared hobbies, or cultural backgrounds. One of the most noteworthy occasions is the “Rescue Me” party, targeting women seeking relationships with first responders. Popular events are themed around Ivy League education, professions in finance, preferences for height, New York City’s annual Fleet Week, and Jewish speed dating.
To combat the nervousness of approaching someone new, icebreaker cards are handed out to women. The cards contain first responder trivia questions to initiate conversations. The women also receive a red sticker that they can stick on a male attendee who they consider the most attractive.
Single and The City recently reported a 67% attendance increase, attributing this surge to people’s frustration with dating apps. Instead of spending endless hours swiping and waiting for a response, Soletti emphasizes the value of meeting a large number of singles in one evening and quickly determining the chemistry.
Relationship expert Alana Carvalho is supportive of this approach, recommending social events for dating over online platforms. Soletti advocates for keeping an open mind and persisting, even if initial events do not result in a match, underlining the vast diversity of attendees.
Soletti herself found her partner, Juan Cabrera, during a speed dating event she hosted in 2012, focused on attracting individuals interested in partners of taller statures. The couple now have a six-year-old daughter, Nola, who attends their events and assists with administrative tasks.
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