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Car Dealership’s Mini-Mockumentary Series Gallup to Viral Status

These videos are generating a fleet of clicks.

An Unexpected Viral Hit from Saratoga County Car Dealership

Mohawk Chevrolet, a car dealership in Saratoga County, unexpectedly vaulted to viral popularity after producing a series of mockumentary-style videos reminiscent of the dry wit found in the iconic show, “The Office”. The short three-minute clips featuring employees of Mohawk Chevrolet have already garnered millions of views on various social media platforms, a breathtaking achievement for its creator, Grace Kerber, a 23-year-old fresh out of college.

The Birth of “The Dealership”

Kerber, who not only produces but also stars in the series, never thought she’d attain social media fame when she started as a content creator at the dealership last fall, initially producing the usual showroom walk-through. However, one subtle gag involving miniature ducks hidden around the office resulted in so much playful uproar that it sparked the idea of shooting a video about it, hence the birth of “The Dealership.”

“My colleagues and I knew we had to create some content out of that,” declared Kerber. She continued, “Making a mockumentary-style mini-episode just felt right.” Thus, in late June, the weekly series “The Dealership”debut, featuring the infamous duck incident in the inaugural episode.

Garnering Nationwide Attention

And soon, things took a serious turn. The series started gaining nation-wide recognition and attracting views in the millions by the fifth episode, where Kerber humorously demonstrates the tribulations short people face when driving hulking pickup trucks.

“Yes, that genuinely happened, I couldn’t park the truck,” she confessed, admitting that the majority of the show’s content is based on silly yet real incidents that occur at work.

The Making of “The Dealership”

Kerber now spends a chunk of her week brainstorming with her co-star, Ben Bushen, who is also the cameraman and editor. The storylines are loosely scripted to maintain a casual ambiance allowing for spontaneous creativity.

“It’s our favorite day when we create these videos,” Kerber admitted.

Follower Count Soars, Fans Pour in Praise

Since the launch of the series, the dealership’s TikTok follower count skyrocketed from around 3,000 to nearly 100,000. There have been people visiting the dealership just to meet the cast of the series — such is its fame.

One fan suggested, “Mohawk Chevrolet should be taken over by Netflix ASAP because I can’t stop watching these.” Another chimed in that the dealership should never consider replacing its marketing team. Even Chevy’s corporate account weighed in, advising Hollywood to “watch out.”

With a hint of future collaborations with the brand, Kerber teased that her team might “expand on that.”

Stand by, America — Mohawk Chevrolet is soaring!

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