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Fashion enthusiasts, brace yourselves for the latest trend hitting New York City. Amid the common sight of food carts flashing menu items such as hamburgers, hot dogs, and gyros on LED marquees, a unique sartorial innovation has emerged. Edna St. Louis, a forward-thinking designer, has integrated the street-style food cart into high fashion.
Proclaiming her creation as a tribute to a quintessential New York experience, St. Louis has introduced the “Halal Cart Bandeau Top”. An audacious expression of self-identity in NYC’s vibrant fashion scene, the top features a scrolling LED display with food items listed. The accessory follows precedent set by Y2K trendsetters, who used LED belt buckles for similar expression.
St. Louis first showcased the top during the New York Fashion Week in February. The introduction was timely, just as luminous clothing was beginning to gain popularity. For example, Beyoncé has donned an Anrealage coat that displayed a spectrum of colors under UV light. Similarly, the Metropolitan Museum of Art’s Costume Institute’s spring 2024 exhibition showcases vintage clothes revitalized through integrated light features.
St. Louis’ LED display top promotes popular street foods like “Lamb,” “Kebab,” “Rice”, and “Muffin”. Available from XS to XXL sizes, the top has a corset-like fit, secured by an adjustable Velcro closure. While it’s splash-proof and easily cleaned with a dry cloth, the top cannot be washed or dry cleaned due to its integrated technology.
While buyers have control over the power of the LED display, the fashionable attire doesn’t allow for the customization of the food items listed. St. Louis maintains that the function of the garment is to emulate a Halal cart, not a bespoke billboard.
The garment received notable attention online, with over half a million people praising its novelty. Reacting positively to St. Louis’ post of her wearing the garment on a subway, internet users praised the originality of the idea. The online frenzy translated into a significant boost in sales, almost tripling the order queue.
St. Louis acknowledges a debt of gratitude to the NYC, stating, “I owe a ton to NYC. It’s a huge source of inspiration for me.”
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